Following are case studies of work our partners have led, both at FullSurge and elsewhere. Please contact us for more detail regarding any cases of interest.
Increasing Influence in Healthcare
Clarifying the brand of a medical association to reinforce transformation
Revitalizing a Brand
Re-establishing an emotional connection with consumers
Defining Massively Complex Customers
Segmenting the healthcare provider landscape to focus a new account-based model
Picture This...
Developing a segmentation framework and targeting strategy for an entertainment company
All in the Family...
Determining a brand linkage strategy for a global professional services firm
Breaking Down Silos... Strengthening Brand Power
How brand architecture of a healthcare equipment company was streamlined
1 + 2 + C =
Developing a value proposition to focus a diversified healthcare services business
Making a master brand work for different audiences
Developing audience-specific value propositions for a complex medical association
No Substitute for Experience...
Creating the ideal customer experience for a tax consulting firm
Engineering Change...
Operationalizing a new go-to-market strategy for a large healthcare supplier
Lifting Global Spirits…
Defining a brand portfolio strategy for a premium spirits company
Weathering the Storm…
Crafting a go-to-market strategy for a manufacturer of insulation products
A Retailer Turns the Channel...
Extending a retail brand into new markets and categories
All Day, Every Day...
Launching a technological breakthrough in the sleepy skin care category
For Good Measure...
Designing diagnostic and prescriptive metrics for a global services firm
From Metrics to Meaning...
Developing a brand metrics system for a global aerospace company