Leverage Your Corporate Brand to Communicate Brand Purpose

Posted by Natalie Ross on December 05, 2019

 

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Topics: Brand Purpose, Corporate Branding

Put the Power of Purpose to Work for Your Brand

Posted by Mitch Duckler on March 22, 2019

Most marketers are now aware of the importance of a brand purpose — a clearly defined reason for your brand's existence that goes beyond profits and ROI, has a clear benefit to society, and—at least in theory— provides a framework for every strategic business decision. Being purposeful has enabled TOMS Shoes, Warby Parker, Patagonia, IKEA, and other leading brands to gain a market advantage — and tons of positive buzz — in a business environment defined by a collaboration of social media and social consciousness.

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Topics: Brand Strategy, Brand Differentiation, Brand Purpose

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