The Value of Influencers in B2B Brand Marketing

Posted by Mitch Duckler on June 05, 2018

The advent of the internet has had a seismic impact on b2b sales and marketing, dramatically changing the buyer’s journey. Gone are the days when sales executives directed the buying process, determining what information was presented to audiences, when and how. Today’s buyer is in control of their journey.

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Topics: Customer Behavior, Marketing Strategy, B2B Brand Strategy

A Blended Chatbot Approach to Brand Experience

Posted by Mitch Duckler on March 26, 2018

Artificial intelligence (AI) may indeed be the future of customer experience. But AI empowers us rather than threatens us with obsolescence; it’s clear that human support will remain vital to its success. In the first of this two-part series, we explored why chatbots are becoming the norm and the core considerations for brands when deciding on a chatbot strategy.

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Topics: Brand Value Proposition, Customer Experience, Customer Behavior

10 Fundamentals for Building Strong Brands in the Digital Age

Posted by Mitch Duckler on February 20, 2018

There's no doubt that digital is all the rage for marketing executives and their teams today. It feels like a hot new social media channel will pop up at any moment and tout itself as the next big thing. Undoubtedly, new digital channels have opened up exciting and opportunities for brands to engage with ever more connected consumers. However, spending so much time, effort and energy on digital channel selection and execution runs the risk of neglecting fundamentals of brand strategy.

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Topics: Brand Strategy, Customer Experience, Customer Behavior, Brand Awareness

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