Featuring Mitch Duckler
As published on INC.com
Most businesses, especially startups, face a brand awareness challenge. It's the nature of a crowded market. If you're funded or not, there are any number of ways to generate brand awareness--public relations, event sponsorship, social media, content creation, etc.
For many owners, unfortunately, brand awareness only crosses our radar when we don't have enough of it, when we realize that nobody wants to talk with their friends about a brand that no one knows...
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