FullSurge in the Press

How Successful Brands Are Monetizing Social Media

By Mitch Duckler
As featured in AMA blog Elevate

b63f6a41b423b085771981a4283ab62a-american-marketing-association-signals-transformation-with-launch-of-new-brand-identity-ama_lockup1_black-5.jpg  Ask a marketer in any industry where he thinks that he is investing the most time and money, and you’ll likely hear “social media” without hesitation.

Over the last several years, brands have increasingly turned to Facebook and Twitter to engage consumers in “conversation” and to build “relationships.” According to reports by Gartner, 41% of surveyed businesses indicate that they save money by replacing traditional marketing tactics with digital practices, leaving more of their budgets on the table to fund further online investments...

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