By Mitch Duckler
As featured in Brand Quarterly

Online businesses are offering same-day deliveries, subscription-based models, and customization to appease the new generation of consumers, all of which is helping online brands reach consumers directly, obviating the need to share margins with middlemen, sales staff, and retailers. While this is all good news for the online businesses that are paving the way, it's posing a real challenge for established brands...

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