By Mitch Duckler
As featured in AMA blog Elevate
All across the U.S., companies big and small are looking to tap into global audiences as a way to expand and grow. Emerging markets, such as China, India, Brazil, and Mexico, offer lucrative opportunities for brands to expand globally—so much so that Facebook CEO Mark Zuckerberg recently wooed Chinese audiences by speaking Mandarin.
As more and more companies see the world as their playground, creating a global brand that translates across borders becomes a bigger challenge for brand managers...
To read the complete post, please click here: AMA.org