By Mitch Duckler
As featured in Branding Magazine
In the sharing economy, it's not the idea of sharing that's new - brands have been doing that for eons. It is the introduction of big data combined with scalable technology that makes it truly differentiating. Big data is allowing brands to mine deep into consumer insights and study algorithms, helping provide recommendations where idle capacity is available. Technology is then helping connect buyers and sellers based on their needs across countries...
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