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Our Resources

We Have Developed Free Tools to Help You Make Your Brand Indispensable

Indispensable Brand Guides:

Transform your brand from invisible to indispensable. This series of guides provides a comprehensive overview of brand building inspired by the best-selling book The Indispensable Brand

Brand Positioning
Brand Positioning

The Critical Cornerstone of Brand Strategy

Brand Architecture
Brand Architecture

Crafting a Comprehensive Brand Portfolio Strategy

Brand Experience
Brand Experience

Bring Brand Positioning to Life Through Customer Journey Mapping and Touchpoint Optimization

Brand Extension
Brand Extension

How to Leverage Your Brand as Inspiration for Business Growth

Brand Story
Brand Story

How to Bring Brand Positioning to Life Through Story

Brands in an Era of Digital Activation
Brands in an Era of Digital Activation

A Guide to Brand-Driven Growth for the Digital Age

Brand Building in the World of B2B
Brand-Building in the World of B2B

Master the Unique Nuances and Special Considerations of B2B Branding

Long Live the Corporate Brand
Long Live the Corporate Brand

Understanding the Resurgence in Corporate Brand-Building

Employee Brand Engagement
Employee Brand Engagement

Instill the Essence of Your Brand in the Heads and Hearts of Employees

Brand Measurement and Marketing Accountability
Brand Measurement and Marketing Accountability

Improving Brand Performance Through Better Measurement and Metrics


E-books

The collection of resources we’ve developed for you are based on decades of solving complex business problems through sound branding solutions. These guides focus on marketers’ most frequent challenges.

EVER WONDER WHY MOST BRAND EXTENSIONS FAIL?
Ever Wonder Why Most Brand Extensions Fail?

Learn the 7 Main Pitfalls of Brand Extension and How to Avoid Them

A LONG-TERM BRAND-BUILDING ROADMAP
A Long-Term Brand-Building Roadmap

Get a Proven Framework for Creating a World-Class Brand

Build a Brand Your Customers Can't Live Without
Build a Brand Your Customers Can't Live Without

6 Factors for Creating a Brand-Inspired Customer Experience

Ready to Craft a Winning Brand Value Proposition?
Ready to Craft a Winning Brand Value Proposition?

Leverage This Strategic Framework to Get Started

Increase the Value of Your Brand Portfolio
Increase the Value of Your Brand Portfolio

Best Practices in Brand Architecture and How to Apply Them

Align Your Brand Portfolio with Business Strategy
Align Your Brand Portfolio with Business Strategy

Learn the Framework and Methodology for Optimizing Brand Architecture

Learn the Secrets of Successful Brand Extension
Learn the Secrets of Successful Brand Extension

A Strategic Framework for Profitable Brand Growth

A Guide to Branding in the Digital Age
A Guide to Branding in the Digital Age

How to Create Brand-Inspired Connections Online

Brand Metrics to Measure Brand Performance
Brand Metrics to Measure Brand Performance

Measurement Techniques That Drive Brand Growth

A Long-Term Marketing Strategy Roadmap
A Long-Term Marketing Strategy Roadmap

Get Proven Processes for Creating Your Company's Marketing Strategy

Optimize Your Brand Experience
Optimize Your Brand Experience

Learn 5 Best Practices in B2B Marketing

Identify Growth Platforms Inspired by Your Brands
Identify Growth Platforms Inspired by Your Brands

Brand-Driven Innovation Goes Beyond New Products and Services

The Secrets to Driving Enduring Business Growth
The Secrets to Driving Enduring Business Growth

Best Practices From Growth Gurus