Based in London, Ruth brings almost 30 years of experience in marketing and brand strategy, helping clients develop, get board buy-in, and implement innovative marketing strategies that deliver tangible business growth. Her work includes developing commercially actionable customer segmentations, streamlining brand portfolios, creating innovative brands and new brand positioning for growth, conducting brand migrations, optimizing the customer experience, and increasing marketing spend effectiveness. She is also a trainer, speaker, and coach.
Ruth is currently a managing partner of her own strategic marketing and branding consultancy in London, Galleon Blue. Prior to this, she was a Marketing and Branding Consultant at McKinsey & Co and Prophet, a Strategic Advertising Planner at Saatchi & Saatchi and Mustoes, and a Marketer and Market Researcher at Procter & Gamble and Mars. Ruth has a bachelor’s degree in statistics from Birmingham University, followed by a post-graduate diploma in marketing.