FullSurge is a strategic consulting firm that helps clients achieve enduring, demand-driven growth through brand strategy and development. By design, our firm is small in size, but large in intellectual fire power. But don't take our word for it. Here are just a few things our clients have said about us...


"We have worked together for several years, developing a new brand architecture for our organization. Taking an established brand and moving it to a new level while retaining its integrity and resonance are not easy tasks. FullSurge understands intimately how to do this in ways that ensure success. They listen well, respond to constructive feedback, and always act in true partnership to advance their clients' interests. Highly valuable counsel!"

— CEO of a Large Medical Association

"FullSurge was a strategic and collaborative business partner for us during a recent consulting engagement. They helped us make sense of a complex brand portfolio structure, and identify an architecture and naming convention that was intuitive for customers and consistent with our business needs. I would welcome the opportunity to partner with them again in the future."

— Marketing Director, Cable TV and Telecommunications Company



"The FullSurge team is smart, collaborative, and forward-thinking. They have helped us immensely shape our brand and our strategy. Partner with them if you want a firm that cuts to the heart of the issue, crafts a winning solution, and then helps you align executive and board-level stakeholders.

— Director of Strategy for Large Healthcare Concern


"I've worked with Mitch and his team on several projects and have valued their ability to understand both business strategy (logic) and the emotional quotient of branding (magic) to help apply them to solve strategic business issues, both in positioning and architecture for brands. FullSurge has delivered some very high-quality work for us and integrates well with our team, with commitment to ensuring our end product is both valuable and implementable."

— Director, US Brand and Marketing, Big 4 Professional Services Firm



"I selected FullSurge, over many of their competitors, to develop a brand strategy as an integral part of our efforts to transform the industry with which we lead. FullSurge's work has helped strategically guide the way we convey the value we provide our stakeholders through our many programs and services around the world. Having successfully launched the reinvigorated brand, we are currently working with Michael and FullSurge to build out our full brand architecture. It continues to be a pleasure to work with Michael and his firm… our investment is paying off in multiple ways."

— Executive P&L Leader in the Global Medical Device Industry