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About Us

Building Brands the World Can’t Live Without

The Indispensable Consultancy

We are relentlessly committed to helping clients build brands the world cannot live without. We dig deep to uncover truths others cannot easily see. We believe our job as strategy consultants is to solve complex brand challenges. Only then can we begin to build a truly indispensable brand.

From proper brand positioning, to effective brand extensions, to robust brand architecture, we zero-in on the issues that matter most to your business. We optimize your time and resources through proven methodologies and techniques. We tailor engagements to meet brands' unique needs with dedicated experts who are focused on your business.

Fullsurge Office


We believe brands represent a company’s most valuable intangible asset. As such, they must be inspired by not only creative genius, but thoughtful and strategic intention. This requires taking both an inside-out and outside-in approach to problem-solving.

Brand strategy is the external manifestation of business strategy, so understanding internal perspectives and strategic intent is critical. However, brand strategy must NOT be developed solely within the confines of a conference room or C-suite meeting. Obtaining rich (often hidden) insights through voice of customer research is essential to unlocking the magic of a meaningfully differentiated brand.

How we’re different


Experienced, senior-level partners who not only sell projects, but do the work

  • Team of experts, each with 25+ year track record
  • Client-side and consulting experience
  • Deep knowledge across myriad industries


Highly customized, cut-to-the-chase approaches and methods

  • Individually scoped to your needs
  • “Right-sized”; never over-engineered
  • Actionable and pragmatic deliverables


Processes that adapt to your reality, rather than imposing our own

  • Seamlessly integrated with your team
  • Flexibly working at your pace
  • Respectfully challenging conventional wisdom

Our Partners

Each FullSurge partner brings 25+ years of highly relevant consulting and client-side experience to your brand engagement, ensuring all project deliverables are high-caliber, pragmatic and actionable.

Mitch Duckler
Mitch Duckler

Managing Partner

Carolyn Crafts
Carolyn Crafts


Our Team

Michael Million
Michael Million
Michelle Sanchez
Michelle Sanchez
Verna Donovan
Verna Donovan
Judy Hopelain
Judy Hopelain
Todd Piper-Hauswirth
Todd Piper-Hauswirth
Cynthia Opie
Cynthia Opie
Deborah Maue
Deborah Maue
Nancy Wulz
Our Latest Book

The Future-Ready Brand

A deep dive into how the world's most influential Chief Marketing Officers (CMOs) are steering their brands through the complexities of societal changes and technological advancements.

Featured Clients

Client Logo_Scotts Miracle Gro
Client Logo_Hospira
Client Logo_American Family Insurance
Client Logo_Alcon
Client Logo_BlueCross Blue Shield
Client Logo_Deloitte
Client Testimonials

Ann Norman

Director of Enterprise Brand Strategy

Partnering with FullSurge brought critical brand strategy and growth expertise to round out our internal team. The work was well regarded across the organization and helped us expand our thinking beyond our industry, thanks to the FullSurge team’s rich experience.

Elizabeth Usher

Chief Marketing Officer

We have worked together for several years, developing a new brand architecture for our organization. Taking an established brand and moving it to a new level while retaining its integrity and resonance are not easy tasks. FullSurge understands intimately how to do this in ways that ensure success. They listen well, respond to constructive feedback, and always act in true partnership to advance their clients' interests. Highly valuable counsel!

Lisa Majdi

Executive Director of Marketing

FullSurge was a strategic and collaborative business partner for us during a recent consulting engagement. They helped us make sense of a complex brand portfolio structure, and identify an architecture and naming convention that was intuitive for customers and consistent with our business needs. I would welcome the opportunity to partner with them again in the future.

Robert Levin

Managing Director

FullSurge brought sophistication and breadth of knowledge that we lack. They helped us think about our business and sharpen our focus. Not only did they provide thought leadership, but they remained integrally involved to make sure that the strategy was brought to fruition.

Dami Shepard

VP of Marketing

FullSurge is a premier consulting firm. Their dedication to truly understand our business objectives enabled us to move forward together to achieve our needs. Their output was actionable, and we adjusted our pricing and packaging because of their great work. This led to an increase in revenue for our company.

Steven Dominguez

Vice President, Global Brands

What I appreciate most about FullSurge is that they listen. They offer great expertise and business solutions, of course, but first and foremost they take the time to truly understand what your needs are and how they can approach it in a way that makes sense for the client. For me, that’s the most important step that is often missed by others. I highly recommend the team at FullSurge.

Scott Knox

Vice President of Marketing

FullSurge clearly grasped a solid understanding of both our business and brand issues. Their quantitative segmentation study helped us identify the market segments that are most lucrative for our agency, and with whom we have the best opportunity to win. Equally important, the value proposition they crafted for us is helping us shape not only our communication and messaging, but our broader go-to-market strategy.

Our partners are proud to hold leadership positions in—and contribute content and thought leadership to—some of the most influential brand and marketing professional associations in the world.
Association of National Advertisers (ANA)

Association of National Advertisers (ANA)

The ANA is the U.S. advertising industry's oldest and largest trade association. Representing more than 20,000 influential brands, it helps members drive industry and societal change through its CMO-endorsed Growth Agenda.

American Marketing Associaiton (AMA)

American Marketing Associaiton (AMA)

The American Marketing Association has over 40,000 members across 76 professional chapters and 250 collegiate chapters. It strives to be the most relevant force shaping marketing around the world; an essential community for marketers.

Institute for the Study of Business Markets (ISBM)

Institute for the Study of Business Markets (ISBM)

ISBM is a research institute situated at the Pennsylvania State University. Its mission is to play a leadership role in advancing B2B marketing, and to promote business marketing as a specialized field within the broader marketing discipline.



The REGGIE Awards are the premier industry awards program recognizing the best brand activation marketing campaigns in the world. The name was originally chosen because it symbolizes results by 'making the cash register ring' with consumers.

Latest from the Media
The Marketing Strategy Show Podcast

Bold Brand Strategy with Mitch Duckler from FullSurge

The Marketing Strategy Show Podcast