Our Resources
We Have Developed Free Tools to Help You Make Your Brand IndispensableE-books
The collection of resources we’ve developed for you are based on decades of solving complex business problems through sound branding solutions. These guides focus on marketers’ most frequent challenges.
Ever Wonder Why Most Brand Extensions Fail?
Learn the 7 Main Pitfalls of Brand Extension and How to Avoid Them
A Long-Term Brand-Building Roadmap
Get a Proven Framework for Creating a World-Class Brand
Build a Brand Your Customers Can't Live Without
6 Factors for Creating a Brand-Inspired Customer Experience
Ready to Craft a Winning Brand Value Proposition?
Leverage This Strategic Framework to Get Started
Increase the Value of Your Brand Portfolio
Best Practices in Brand Architecture and How to Apply Them
Align Your Brand Portfolio with Business Strategy
Learn the Framework and Methodology for Optimizing Brand Architecture
Learn the Secrets of Successful Brand Extension
A Strategic Framework for Profitable Brand Growth
A Guide to Branding in the Digital Age
How to Create Brand-Inspired Connections Online
Brand Metrics to Measure Brand Performance
Measurement Techniques That Drive Brand Growth
A Long-Term Marketing Strategy Roadmap
Get Proven Processes for Creating Your Company's Marketing Strategy
Optimize Your Brand Experience
Learn 5 Best Practices in B2B Marketing
Identify Growth Platforms Inspired by Your Brands
Brand-Driven Innovation Goes Beyond New Products and Services
The Secrets to Driving Enduring Business Growth
Best Practices From Growth Gurus
The Indispensable Brand Chapter Summaries:
Read abridged versions of The Indispensable Brand by Mitch Duckler. The book provides a roadmap for crafting a brand strategy that capitulates brands from indistinguishable to indispensable.
Chapter 4: Brand Positioning
The Critical Cornerstone of Brand Strategy
Chapter 5: Brand Architecture
Crafting a Comprehensive Brand Portfolio Strategy
Chapter 6: Brand Experience
Bring Brand Positioning to Life Through Customer Journey Mapping and Touchpoint Optimization
Chapter 7: Brand Extension
How to Leverage Your Brand as Inspiration for Business Growth
Chapter 8: Brand Story
How to Bring Brand Positioning to Life Through Story
Chapter 9: Brands in an Era of Digital Activation
A Guide to Brand-Driven Growth for the Digital Age
Chapter 10: Brand-Building in the World of B2B
Master the Unique Nuances and Special Considerations of B2B Branding
Chapter 11: Long Live the Corporate Brand
Understanding the Resurgence in Corporate Brand-Building
Chapter 12: Employee Brand Engagement
Instill the Essence of Your Brand in the Heads and Hearts of Employees
Chapter 13: Brand Measurement and Marketing Accountability
Improving Brand Performance Through Better Measurement and Metrics
Featured Podcast Interviews
Brand Equals Trust with Mitch Duckler
If You Market...They Will Come Podcast
The Making of an Indispensable Brand with Mitch Duckler
Marketing Strategy Sessions
Indispensable Brands with Mitch Duckler
Brands on Brands on Brands Podcast
Bold Brand Strategy with Mitch Duckler from FullSurge
The Marketing Strategy Show Podcast
How to Articulate a Brand’s Promise to Multiple Stakeholders
Learn how to articulate your brand’s promise in a way that resonates with all of its stakeholders—customers, employees, investors—so everyone who interacts with your brand feels like they are a part of the promise you’ve made to them.
Take a More Expansive View When Defining Your Target Audience
Explore how to cast a wider net and attract more customers with effective tips for expanding your target audience.
The Most Important Elements of Successful Brand Positioning
Discover the key components of brand positioning and its critical role in executing a successful brand strategy.
Why Brand Positioning Plays Such a Critical Role in Marketing
Understand what brand positioning is, why it matters, and how you can go about creating a strong positioning for your business.