Make Your Brand a Competitive Advantage
Create a differentiated and enduring brand with help from our strategic consultancy.
WHAT WE DO
Work with experienced professionals to build an insights-driven brand strategy that helps your company grow.
We uncover what resonates with consumers in your industry and create a customized strategy. With only highly experienced consultants doing the work, you can trust us to be more efficient and effective.
Shape how customers, prospects, and other stakeholders view your brands to drive enduring growth.
Optimize the number, role, range, and relationships of brands in your portfolio for strategic opportunities.
Brand Extension & Growth
Uncover and understand where your current brands match market opportunities and create a roadmap for growth.
Digital & Brand Experience
Use cutting-edge strategies and tactics to build and nurture meaningful relationships with customers online.
Naming & Messaging
Create memorable brand names and compelling messages that inform consumers how you’re different.
Discover Your Brand's Differentiator
Watch Mitch Duckler’s 2021 TEDx presentation based on his Amazon bestselling book, The Indispensable Brand
A strategic roadmap for more effective brand differentiation, helping marketers transform their brands from indistinguishable to indispensable.
by Mitch Duckler
Founder, Managing, and Partner of FullSurge
Why Most Brand Extensions Fail
Learn the 7 Main Pitfalls of Brand Extension and How to Avoid Them
The Making of an Indispensable Brand with Mitch Duckler
Marketing Strategy Sessions
Bold Brand Strategy
with Mitch Duckler from FullSurge
The Marketing Strategy Show Podcast
Chapter 4: Brand Positioning
The Critical Cornerstone of Brand Strategy
How we’re different
Experienced, senior-level partners who not only sell projects, but do the work
- Team of experts, each with 25+ year track record
- Client-side and consulting experience
- Deep knowledge across myriad industries
Highly customized, cut-to-the-chase approaches and methods
- Individually scoped to your needs
- “Right-sized”; never over-engineered
- Actionable and pragmatic deliverables
Processes that adapt to your reality, rather than imposing our own
- Seamlessly integrated with your team
- Flexibly working at your pace
- Respectfully challenging conventional wisdom