• FullSurge for senior-level marketers
    We created FullSurge for senior-level marketers who are frustrated with creative agencies that lack strategic chops, and with large consulting firms that over-engineer processes
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    We are experienced and pragmatic consultants adept at helping corporations address a host of complex brand-related issues that are impeding their ability to fuel business growth
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    Would customers and prospects agree your brands are as differentiated and special as you'd like to believe? Read our managing partner's new book, The Indispensable Brand
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    Our partners have gained invaluable knowledge through decades of work with leading companies. We share this knowledge through white papers, articles, presentations, and eBooks

Problems We Help Solve

No clear path for achieving profitable business growth

Brands lacking differentiation or competitive advantage

Competitors encroaching markets and stealing share

Brand portfolios are disorganized and confusing

Now Available


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Select Clients

American Family Insurance
BlueCross BlueShield

What we do: Brand Strategy

Position brands for increased differentiation and competitive advantage (see more)

Streamline and optimize brand portfolios to improve clarity and efficiency (see more)

Identify new growth opportunities for existing brands (see more)

Determine the ideal customer experience consistent with a brand’s promise (see more)

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What we do: Marketing Strategy

Segment customers and target markets to inform business strategy (see more)

Develop unique and compelling value propositions for products and services (see more)

Identify high-potential go-to-market strategies (see more)

Develop systems for measuring and tracking brand and business performance (see more)

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