Brand Relevance: How to Connect with Your Customers Successfully

Posted by Mitch Duckler on April 26, 2022

Most marketers understand the importance of staying relevant to their customers. However, achieving and maintaining relevance is not always easy. To succeed, brands need to connect with their customers in a way that is meaningful to them. This means understanding what matters to your customers and delivering messaging that resonates with them.

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How to Successfully Stretch Your Brand into Gen Z’s Digital World

Posted by Carolyn Crafts on April 08, 2022

Gen Z is the first generation to grow up in a completely digital world of their own making. They've never known a world without smartphones and social media, and they're shaping how we engage with digital products.

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Why Your Value Proposition is Vital to Your Brand's Ultimate Success

Posted by Mitch Duckler on March 22, 2022

Building a successful brand strategy typically begins with answering the defining question, "What is your value proposition?" In short, this question asks what makes your brand unique and better than your competitors. Your answer to this question should form the basis of your brand strategy going forward. By developing a clear and concise value proposition, you can ensure that your brand is positioned for success.

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