Brand Strategy's Critical Role in Shaping Digital Strategy & Execution

Posted by Mitch Duckler on June 24, 2020
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During a Crisis, Business as Usual is Not an Option

Posted by Mitch Duckler on June 10, 2020

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Why Now May Be the Best Time to Rebrand

Posted by Carolyn Crafts on May 27, 2020

In its most real sense, your brand is not a logo or a catchy tagline—and they certainly aren’t what makes your brand valuable. Instead, a company’s brand is a promise of value made to its customers. It reflects the experience your customers can expect to have with your business. A good brand effectively communicates what your company does and how it does it while establishing trust and credibility. It can help build trust and elevate your business to something more than a product or service.

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Topics: Rebranding Strategy, Rebranding

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