At its core, brand portfolio strategy determines the number of brands that a company's portfolio should contain. It explains how to deploy those brands within the business and in the market. A long-term approach to growth is provided by establishing each brand's strategic roles and including what it should contribute to the company.
Did you know that highly engaged employees are 87% less likely to leave their companies? A study of 64 organizations revealed [1]:
Topics: employee brand engagement
In all likelihood, a lot of other companies out there do something similar to what you do and likely sell similar products or services. So, if you had just 15 seconds to tell a potential customer what your brand is all about, you would want to prepare a statement that truly captures the essence of how you want your brand to be perceived.
Ready for your brand to be truly indispensable? We’re here to help you build one the world can’t live without.
