The technology industry is overflowing with well-known brands, but few have earned the same level of respect and admiration as IBM, Intel, and Cisco. All three of these companies are part of the elite group of businesses that have earned the title of "most valuable B2B brands" and have been at the top of this list for many years. As such, it is important to understand their current positioning and how it has evolved.
As we move through 2023, It's safe to say that this past year has brought massive disruption across nearly every industry in one way or another—but with any upheaval comes opportunity and innovation.
For brands, the coming year offers a chance to make meaningful connections with consumers, pivot around new customer behaviors and expectations, and build resilient foundations that can help them weather whatever comes their way.
This post will look at five important 2023 branding trends that marketers and brand professionals should keep an eye on.
Metaverse technologies, 3D content, virtual reality (VR), and augmented reality (AR) promise the next level of interaction in the virtual and physical worlds, providing innovative new opportunities and business models. In fact, by 2026, Gartner predicts that 25% of people will engage at least one hour a day in a metaverse for work, shopping, education, social media, and/or entertainment.