How to Strategically Differentiate Your Brand & Position It for Success

Posted by Carolyn Crafts on July 12, 2022

As a brand or marketing professional, one of the most important aspects of your job is to differentiate your brand from the competition. But companies are not sufficiently differentiating their brands, and consumers have an unprecedented capacity to compare brands and understand just how indistinguishable they are from each other.

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How to Build a Brand Architecture that Brings Clarity to Your Offerings

Posted by Mitch Duckler on June 23, 2022

Brand and marketing professionals are constantly looking for ways to bring clarity to their product and service offerings. The best way to start is by creating a well-designed brand architecture framework to help you organize your offerings, clearly communicate your brand's identity, and make it easier for customers to understand your product line(s).

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7 Best Practices for Attracting (& Retaining) Fiercely Loyal Customers

Posted by Carolyn Crafts on June 02, 2022
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