Case Studies

Partnering with FullSurge brought critical brand strategy and growth expertise to round out our internal team. The work was well regarded across the organization and helped us expand our thinking beyond our industry, thanks to the FullSurge team’s rich experience.

We have worked together for several years, developing a new brand architecture for our organization. Taking an established brand and moving it to a new level while retaining its integrity and resonance are not easy tasks. FullSurge understands intimately how to do this in ways that ensure success. They listen well, respond to constructive feedback, and always act in true partnership to advance their clients' interests. Highly valuable counsel!

FullSurge was a strategic and collaborative business partner for us during a recent consulting engagement. They helped us make sense of a complex brand portfolio structure, and identify an architecture and naming convention that was intuitive for customers and consistent with our business needs. I would welcome the opportunity to partner with them again in the future.

FullSurge brought sophistication and breadth of knowledge that we lack. They helped us think about our business and sharpen our focus. Not only did they provide thought leadership, but they remained integrally involved to make sure that the strategy was brought to fruition.

FullSurge is a premier consulting firm. Their dedication to truly understand our business objectives enabled us to move forward together to achieve our needs. Their output was actionable, and we adjusted our pricing and packaging because of their great work. This led to an increase in revenue for our company.

What I appreciate most about FullSurge is that they listen. They offer great expertise and business solutions, of course, but first and foremost they take the time to truly understand what your needs are and how they can approach it in a way that makes sense for the client. For me, that’s the most important step that is often missed by others. I highly recommend the team at FullSurge.

FullSurge clearly grasped a solid understanding of both our business and brand issues. Their quantitative segmentation study helped us identify the market segments that are most lucrative for our agency, and with whom we have the best opportunity to win. Equally important, the value proposition they crafted for us is helping us shape not only our communication and messaging, but our broader go-to-market strategy.