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Bring Your Brand to Life with the Help of our FullSurge Brand & Marketing Videos
How Customer Experience Can Mitigate the Effects of Brand Monotony
Explore how the unique customer experience that naturally comes from your brand’s positioning or promise can effectively mitigate the effects of brand monotony.
How Digital Activation Can Help Solve Brand Monotony
How the right mindset and tools can help marketers prevent digital activation from perpetuating brand monotony.
What Are the Features of Effective Brand Architecture?
Aim to structure your brand architecture so it is easy for outside shareholders to view it quickly, understand it immediately, and know which offer works best for them.
How to Ensure Your Brand Story Receives the Attention It Deserves
Follow a deliberate marketing strategy that tells your most compelling brand story and captures audiences' attention.
Why Performance Metrics Are Central to Marketing Accountability
Understanding how to measure and communicate Marketing’s value is critical. Without performance metrics, marketing teams wouldn't have a clear picture of whether their marketing strategy is a success.
The Benefits of Employee Brand Engagement
Employee brand engagement is a powerful tool that can profoundly affect the organization, from increased morale and loyalty to greater staff retention to increased earnings.
The Most Important Elements of Successful Brand Positioning
Discover the key components of brand positioning and its critical role in executing a successful brand strategy.
Why The Traditional Model of Brand Positioning Is Shortsighted
In today's complex and highly competitive marketplace, the notion that each brand has only one target audience to please is shortsighted and naively limiting.