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Bring Your Brand to Life with the Help of our FullSurge Brand & Marketing Videos
How to Articulate a Brand’s Promise to Multiple Stakeholders
Learn how to articulate your brand’s promise in a way that resonates with all of its stakeholders—customers, employees, investors—so everyone who interacts with your brand feels like they are a part of the promise you’ve made to them.
This is Why Too Many Options Can Lead to No Sale at All
Does giving customers too many options negatively affect their decisions—and, consequently, your revenue?
The #1 Thing Marketing Executives Need to Understand About Quantitative Measurement
In today's business environment of increasing accountability, marketing executives must be equipped to justify their investments.
This is How Technology Reinvented Brand Marketing
The barriers to market entry have been virtually eliminated. The internet, social media, digital streaming media, mobile networks, and smart devices have given brands a unique opportunity to create long lasting customer relationships.
How to Harness the Transformative Power of Storytelling
People don’t remember data—stories are what cut through all the noise and transcend time, people, and cultures.
This is Why 85% of Line Extensions Fail
Brand extendibility represents one of the most logical ways to achieve profitable brand growth, however, many companies struggle with how far to stretch, where specifically to extend, and how to ensure success.
How to Adapt Your Marketing Mind to Today’s Digital Consumption
With consumers now having access to an ever-expanding array of choices and options, it's essential for businesses to stay ahead of the curve to remain successful In today's digital age.
A New Way of Thinking About Employee Brand Engagement
Employee brand engagement doesn't have to be just something you talk about theoretically—it can become a tangible part of your company culture.