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This Is How Shopping Has Changed with the Advent of the Internet
Build a successful brand with a solid understanding of the new path to purchase that has resulted in a fundamental shift in power from companies to consumers.
How to Adapt Your Marketing Mind to Today’s Digital Consumption
With consumers now having access to an ever-expanding array of choices and options, it's essential for businesses to stay ahead of the curve to remain successful In today's digital age.
How The Internet Has Shown Corporations' Hands to the Public
Why the influence and power that was once once the exclusive domain of large companies has shifted to the hands of consumers.
How Vast Online Retail Choices Have Changed the Face of Business
How technology has transfoprmed virtually every aspect of the way we do business from the way that we communicate to the devices we use, how we share information, and even the way that we work.
3 Types of Metrics in Digital Media
Learn the key metrics that will help you quantify performance and measure the success of your digital meadia strategies.
The Importance of Empowering Employees to Be Digital Ambassadors
Why everyone in your company should be aware of the brand message and interact with customers accordingly.
3 Components of a Strategic Digital Activation
Tips for defining a brand-inspired digital activation strategy that can become a source of competiitive advantage.
This is How Technology Reinvented Brand Marketing
The barriers to market entry have been virtually eliminated. The internet, social media, digital streaming media, mobile networks, and smart devices have given brands a unique opportunity to create long lasting customer relationships.