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Bring Your Brand to Life with the Help of our FullSurge Brand & Marketing Videos
B2B Brand Promise: Rational Versus Emotional
The reasons B2B buying is even more personal than B2C buying.
How B2B Marketers Should Approach Targeting
Why establishing who your brand will target in terms of organizations is dangerous.
5 Ways the Nature of B2B Affects Brand Strategy
Understand the nuances of the ever-evolving B2B landscape to create a brand strategy that speaks directly to your customers' needs.
Why Employee Brand Engagement Deserves the Spotlight
Employee engagement has become an essential component of the long-term business success toolbox and something all employers need to be aware of.
A New Way of Thinking About Employee Brand Engagement
Employee brand engagement doesn't have to be just something you talk about theoretically—it can become a tangible part of your company culture.
What Is a Brand Playbook?
This invaluable resource can help organizations ensure consistency across communications channels while driving recognition of their unique character in any market.
The Role HR Plays in Brand Engagement
Discover why HR professionals are essential to strengthening employee engagement and promoting and maintaining a company's brand image.
Why The Traditional Model of Brand Positioning Is Shortsighted
In today's complex and highly competitive marketplace, the notion that each brand has only one target audience to please is shortsighted and naively limiting.