Latest Book - The Indispensable Brand
The reasons B2B buying is even more personal than B2C buying.
Why establishing who your brand will target in terms of organizations is dangerous.
Understand the nuances of the ever-evolving B2B landscape to create a brand strategy that speaks directly to your customers' needs.
Employee engagement has become an essential component of the long-term business success toolbox and something all employers need to be aware of.
Employee brand engagement doesn't have to be just something you talk about theoretically—it can become a tangible part of your company culture.
This invaluable resource can help organizations ensure consistency across communications channels while driving recognition of their unique character in any market.
Discover why HR professionals are essential to strengthening employee engagement and promoting and maintaining a company's brand image.
In today's complex and highly competitive marketplace, the notion that each brand has only one target audience to please is shortsighted and naively limiting.