Meet Mitch Duckler

The confluence of societal and technological forces presents today’s marketers with a future that is as full of promise and opportunity as it is of fear and uncertainty. A new generation of consumers—motivated by transparency, purpose, and environmental and social causes—has become the dominant cohort in the marketplace. This presentation will explore how this has profound implications for how brands need to be positioned for future success. At the same time, emerging technologies such as artificial intelligence, extended reality, and Web3, are providing opportunities for marketers to achieve unprecedented levels of offer personalization and immersive customer experiences.

Based on personal interviews with over 40 Fortune 500 CMOs, learn how companies are choosing to proactively seize these opportunities, as opposed to waiting to see how it all "shakes out."

Key take-aways:

• Understand the implications that purpose-driven Gen Z is having on the effective positioning of brands.
• Discover how AI, machine learning, and predictive analytics are creating unprecedented levels of brand personalization.
• Learn how blockchain technology and Web3 are democratizing the web, and fundamentally altering the relationship between marketers and customers.
• Discover how the collective impact of emerging technologies can transform the role, profile and impact of marketers in the C-suite.

In their 1994 book, The One-to-One Future, Don Peppers and Martha Rogers predicted a future where brands would use one-to-one marketing to personalize customer communications and interactions at scale. Although this felt like science fiction at the time, the rapid development and deployment of artificial intelligence in the field of marketing has made it a reality today. 

This presentation will explore emerging technologies that have paved the way for marketers to utilize super-granular predictive analytics, micro-segmentation, generative AI content, and hyper-personalization in customer engagement. When combined, these capabilities provide a previously unimaginable customer experience and deeper and more meaningful relationships with consumers and customers. When it comes to AI, marketers need to realize the future is now.

Key take-aways: 

• Learn how AI will enable marketers to thrive in the cookie-less future that is rapidly approaching.
• Discover the ways in which machine learning and predictive analytics can elevate the strategic stature of the marketing function and serve as the primary growth engine in any organization.
• Explore how generative AI is creating the “fourth evolution of content marketing,” impacting content research, creation, personalization, curation and optimization.
• Learn how to navigate the potential downsides of AI, such as data integrity, copyright and IP issues, brand fit and authenticity, systemic biases, maintaining the human touch, and future regulations.

Emerging technologies—particularly AI—are dramatically shaping a new reality for content marketing. Importantly, gains are being realized in terms of both performance (e.g., content quality) and productivity (e.g., efficiency). Specific benefits include optimizing content for higher-conversion messaging, creating differentiated content at scale, and more effectively connecting organically with customers. Arguably, the most impactful application of technology is in the development and personalization of content. 

This presentation will delve into how generative AI is allowing marketers to do everything from creating briefs and initial drafts of long-form content to personalizing the content for hyper-segmented target audiences. When combined with the ability to better research, curate and optimize content, generative AI is elevating content marketing to heights of impact and effectiveness unthinkable just a few short years ago.

Key take-aways: 

• Learn how AI is helping marketers conduct valuable content research, including segmenting audiences, brainstorming topics, and selecting keywords.
• See how generative AI can assist marketers in every phase of content creation, from generating preliminary outlines to producing final, near-market-ready copy.
• Explore ways that AI can easily and efficiently help personalize content to meet the unique needs of hyper-segmented audiences (e.g., versioning).
• Understand how to overcome the barriers presented by generative AI, including its inherent limits on creative value, SEO engagement, ethical issues, and governance.

An indispensable brand is one that customers truly cannot live without. Building them should be the goal of every marketer, yet precious few manage to achieve this lofty objective. In this presentation you will be provided with a blueprint for creating and maintaining world-class, indispensable brands. Drawing from market research findings, in-depth interviews with high-profile brand and marketing executives, and numerous case studies, you will see what it takes to make your brand indispensable.

Key take-aways:

• Learn all critical aspects of brand-building - from strategic positioning to digital activation
• Discover the four primary ways any brand can differentiate itself from its competitive set
• Create a compelling customer experience that is consistent with—and inspired by—brand positioning
• Discover ways to opportunistically, yet responsibly, extend brands into entirely new product categories and market segments