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The Future-Ready Brand

Where Emerging Technology Meets Brand Strategy
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Overview:

What is a Future-Ready Brand?

AI. XR. Web3. These technologies are reshaping the rules of brand-building and redefining the very nature of the brand-consumer relationship. Mitch Duckler helps marketing leaders and brand teams develop roadmaps and action plans for effectively incorporating emerging technologies into brand strategy.

Branding in the Age of Exponential Change

Brand-building has entered a new era. Artificial intelligence is raising the bar for brand personalization and content creation. Extended reality is redefining brand experience. Web3 is challenging our assumptions about ownership, community, trust, and loyalty.

Yet, these technologies are merely tools. Any new technology must: 1) solve a consumer problem, 2) fit with brand positioning, 3) enrich customer experience, 4) engender loyalty, and 5) create long-term value. What’s needed is a comprehensive approach that places brand strategy and consumer insights at the forefront—with technology as a key enabler.

The Future-Ready Brand Platform bridges the gap between emerging technologies and brand strategy. It’s where insight becomes foresight, and brands future-proof their relevance.

List of CMO’s Interviewed for Book:

Abbott
Melissa Brotz
Caterpillar
Yvette Morrison
Accenture
Jill Kramer
Coty
Michelle Peluso
Accenture Song
James Temple
CVS Health
Michelle Peluso
Ally Financial
Andrea Brimmer
Danone
Linda Bethea
American Eagle
Craig Brommers
Deloitte
Suzanne Kounkel
BMW
Jens Thiemer
Deutsche Telekom
Ulrich Klenke
Boston Scientific
Jeff Mirviss
H&R Block
Jill Cress
Canva
Zach Kitschke
Herbal Life
Gary Kuchta
Capital One
Johanna Murphy
Hilton
Mark Weinstein
Abbott
Melissa Brotz
Caterpillar
Yvette Morrison
Accenture
Jill Kramer
Coty
Michelle Peluso
Accenture Song
James Temple
CVS Health
Michelle Peluso
Ally Financial
Andrea Brimmer
Danone
Linda Bethea
American Eagle
Craig Brommers
Deloitte
Suzanne Kounkel
BMW
Jens Thiemer
Deutsche Telekom
Ulrich Klenke
Boston Scientific
Jeff Mirviss
H&R Block
Jill Cress
Canva
Zach Kitschke
Herbal Life
Gary Kuchta
Capital One
Johanna Murphy
Hilton
Mark Weinstein
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Mitch Duckler

“This platform was born from a realization: Too many brand leaders are unprepared for the seismic shifts ahead. My goal is to make emerging technologies like AI, XR and Web3 strategic, actionable, and brand-relevant.”

Your Guide Through Disruption

Mitch Duckler is a nationally recognized brand strategist, speaker, and author. As Managing Partner at FullSurge, he has advised some of the world’s most respected companies on brand positioning, architecture, and growth strategy.

In writing The Future-Ready Brand, Mitch interviewed 40+ CMOs of Fortune 1000 companies to understand how they’re incorporating emerging technologies like artificial intelligence, extended reality, blockchain, and Web3 into their brand strategies.

Now, Mitch brings shares these industry transforming insights through keynotes and team workshops that challenge conventional thinking and inspire bold action.

View Mitch’s Speaker Bio

Speaking & Training for a Future-Ready World

Grounded in the Thinking Behind The Future-Ready Brand

Mitch’s latest book, The Future-Ready Brand, provides the intellectual foundation for this platform. Based on interviews with 40+ Fortune 1000 CMOs (see list of CMOs)—and drawing on case studies, tech trends, and over two decades of brand consulting—the book lays out a roadmap for brand-building in a tech-transformed world.

Praise for The Future-Ready Brand:

Jill Kramer

Chief Marketing & Communications Officer, Accenture

“Mitch Duckler shows how marketers are a strong business’s best connection to the
heartbeat of the consumer, the customer and the client, and how they use data and
intelligence today more than ever before. For the marketers looking to build the business of
the future, this book has insights that apply to organizations of all sizes—from the start-up to the enterprise. It’s a must-read.”

Tariq Hassan

Chief Marketing & Digital Officer, McDonald’s

“With The Future-Ready Brand, Mitch Duckler offers leaders an essential and heartfelt guide to leading with culture in mind. You may see yourself in these pages.”

Andrea Brimmer

Chief Marketing and Public Relations Officer, Ally Financial

“The Future Ready Brand is a deep dive on the dynamic world of marketing in this unprecedented time of change. The book is a guide to the intricacies of the shifting
landscape and the impact of AI on our industry’s future. Mitch unveils the playbooks of successful companies that not only adapt but thrive amid change, providing marketers with insights to elevate their game and achieve success in this new era.”

This platform is designed for:

CMOs and brand strategy leaders

Corporate marketing & innovation teams

Event organizers and conference producers

In-house facilitators and upskilling leader)

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Ready to Future-Proof Your Brand?

Whether you’re planning a high-impact keynote or equipping your team for what’s next, The Future-Ready Brand Platform offers the insight and tools to lead through disruption