IB_3DCVR_MitchDuckler_BlurbRedIncreasing market share, commanding premium price points, enhancing profit margins—the overall growth and enduring success of your business is inextricably linked to the strength of your brands. Whether it is a corporate, business unit, or product brand in question, your challenge is to identify a meaningfully differentiated positioning, and to bring that positioning to life in the 

Buy the Book On Amazonmarket in ways that are consistent with its compelling point of diffence.

However, today we are faced with a condition that can only be described as brand monotony—consumer’s inability to distinguish between brands within practically any industry or category. If you were to remove your brand name from packaging, advertising or any other piece of marketing collateral—while leaving every other communication element in place—would consumers be able to identify it as coming from your brand? In most cases, the answer is a resounding “no!”

The Indispensable Brand is your guide to crafting a brand strategy and rising above the noise and monotony in your industry…to move your brands and business from indistinguishable to indispensable. In this book you’ll learn:

  • The five key components that comprise any comprehensive brand strategy
  • The four ways for identifying a brand positioning that is meaningfully differentiated
  • How to ensure every aspect of the customer experienceis consistent with brand positioning
  • The five sources of inspiration that can drive transformative brand extension and growth
  • The seven types of brand stories, and their role in fostering enduring customer relationships
  • How to ensure digital activation not only drives transactions, but builds long-term brand equity
  • How to measure and track your brand’s effectiveness and grow its influence over time
Your brands are more than a logo, identity, or tagline. They are among the most valuable assets of your company. They also represent the promise you make to, and fulfill with, your customers. Whether your business is B2B or B2C; large or small, product- or service-based—and regardless of industry or sector—the principals put forward in The Indispensable Brand will help you build and maintain a portfolio of strong, profitable and enduring brands.

Read The Indispensable Brand to move your brand from Invisible to Invaluable! Praise for Mitch Duckler and The Indispensable Brand:

In The Indispensable Brand, Mitch Duckler proposes a number of significant changes to the ways we view and manage brands that can help combat brand monotony and achieve the goal of building brands our consumers truly cannot live without. —Rebecca Messina, Chief Marketing Officer, Uber

The Indispensable Brand is a great guide for anyone who wants practical examples of how successful brands are conceived and brought to life. For big and small brands, B2C and B2B, and both product- and service-based businesses, Mitch provides great insights, examples, and suggestions for how to do this for your organization. —Steven Dominguez, Vice President, Global Brands, Hyatt Hotels Corporation

In his book, The Indispensable Brand, Mitch Duckler shows us through numerous real-world examples how to develop brand positioning in a way that is inherently more compelling and differentiated. Importantly, he also provides case studies of how strong brand positioning has been infused to inform and inspire virtually every other aspect of brand strategy and activation—from customer experience and brand extension to digital activation and measurement. This is an important read for anyone who is tasked with brand-building—Ann Rubin, Vice President, Corporate Marketing, IBM

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