Get the E-book: 7 Reasons Why Brand Extensions FailLearn how to avoid common pitfalls as you develop and market new products
Achieve sustainable growth by making smart decisions about extending your brands.
Brand extension is a must if you want your business to achieve sustainable growth. However, a staggering 84% of brand extensions fail.
In 7 Reasons Why Brand Extensions Fail, you’ll learn the major pitfalls you need to avoid for predictable and profitable outcomes. This tip sheet offers data and extensive examples to provide a roadmap for extending your brand, covering topics that include:
How niche is too niche when it comes to identifying unmet customer needs
What consumers expect when considering your brand’s relevance and credibility
Why differentiating your solution can be more complex than you think
Fill out the form to download the e-book. We’ll explain why most brand extensions fail and teach you how to avoid making the same mistakes.