Employee brand engagement is often overlooked, but it is a critical aspect of brand strategy. No brand strategy can succeed in the long run without being fully embraced and understood by all employees responsible for its delivery. When companies develop workforces of people who are committed to their brands, far more can be achieved.
Chapter 12 of The Indispensable Brand dives into the well-documented benefits of highly engaged employees who are motivated to give their best and become advocates for your brand. It also explains the two key components of employee brand engagement, including real-life examples.
