Download the Chapter 8 Summary on Brand Story

How to Bring Brand Positioning to Life Through Story

Storytelling in the World of Business

Storytelling has meaningful implications for brands, since a great brand story can help a brand establish a meaningful connection with its target audience.Stories are highly effective brand assets, but brands need stories that resonate—stories that feel both familiar and exciting.

In Chapter 8 of The Indispensable Brand, you'll learn the seven story archtypes and what they mean to brands, including real-world examples of how brands use those story archetypes to connect with their audiences.