Storytelling has meaningful implications for brands, since a great brand story can help a brand establish a meaningful connection with its target audience. Stories are highly effective brand assets, but brands need stories that resonate—stories that feel both familiar and exciting.
Inspired by the best-selling book The Indispensable Brand, this guide provides the seven story archetypes and what they mean to brands, including real-world examples of how brands use those story archetypes to connect with their audiences.
