Download the Chapter 11 Summary on Long Live the Corporate BrandUnderstanding the Resurgence in Corporate Brand-Building
The Case for Investing In Corporate Brand-Building
The corporate brand is often one of the most important strategic assets for an organization. The perks include:
Risk mitigation during challenging times
Leverage to enter new categories and markets
Employees’ overall sense of pride
Companies that invest in building a strong corporate brand enjoy numerous benefits that can be heavily monitized. Chapter 11 of The Indispensable Brand details each benefit with examples, statistics, and anecdotal evidence, all supporting the notion that a corporate brand is a worthwhile investment.