Long Live the Corporate Brand

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Understanding the Resurgence in Corporate Brand-Building

The Case for Investing In Corporate Brand-Building

The corporate brand is often one of the most important strategic assets for an organization. The perks include:


Financial return


Risk mitigation during challenging times


Leverage to enter new categories and markets


Employees’ overall sense of pride

Companies that invest in building a strong corporate brand enjoy numerous benefits that can be heavily monetized. Inspired by the best-selling book The Indispensable Brand, this guide details each benefit with examples, statistics, and anecdotal evidence, all supporting the notion that a corporate brand is a worthwhile investment.