Download the Chapter 6 Summary on Brand Experience

Bring Positioning to Life Through Customer Journey Mapping & Touchpoint Optimization

Differentiate Your Brand with a Customized Experience

Your brand is more than just a product or service, and your customers expect experiences that are uniquely tailored to your brand positioning. As a result brands must design a customer experience consistent with their brand positioning to overcome monotony.

In Chapter 6 of The Indispensable Brand, you'll gain insight into how to design an experience that will make your customers feel connected to your brand and engaged in the journey. It also explores examples across various categories and industries of brand-inspired experiences.