Over the past 25+ years, Deborah has been helping companies drive growth through strategic consumer branding, product development, organizational development, and lead generation. She has led highly successful consumer marketing initiatives in consumer packaged goods, higher education and agency settings.
At Columbia College Chicago, she built a centralized marketing team of over 30 marketing communications, design, web development, and public relations professionals. In this role, she developed and implemented the college’s first brand strategy, creating a brand architecture, visual and messaging strategy that highlighted Columbia’s unique position as an arts and media college for students who see the world through a creative lens.
After getting an MBA at Northwestern’s Kellogg Graduate School of Management, Deb started her career at Helene Curtis (now part of Unilever), leading and developing innovative products for large and successful brands, including Axe, Dove, Degree, and Suave.
Deb is a sought-after speaker and blogger. She is a regular contributor to Inside Higher Ed’s Call to Action blog, and was on the faculty of the annual CASE Branding Conference in June, 2017.