Natalie has extensive experience in brand marketing and strategy development—having done everything from working for top branding firms to being a brand marketer for a Fortune 500 company to building her own successful branding agency. This vast expertise gives her a uniquely holistic and seasoned perspective on what it takes to build, grow and maintain indispensible brands today.
Prior to joining FullSurge, she built and ran BrightBlue Branding—an Atlanta-based brand consulting firm. The firm’s clients included some of today’s most respected global brands, including Coca-Cola, Delta, Cartoon Network, Dixie, SunTrust, Turner Sports and UPS. During BrightBlue’s lengthy relationship with Visa, Natalie single-handedly built the first-ever product architecture and nomenclature strategy program for its global commercial business.
Natalie merged BrightBlue with FullSurge in 2019 and is now managing partner of the Atlanta office.
Before launching BrightBlue, Natalie had previously worked at the branding agencies Interbrand and Landor Associates and was a brand marketer for Mastercard.
Natalie holds board positions at the WNBA’s Atlanta Dream Inspiring Woman Foundation, CHRIS 180 and the Partnership Against Domestic Violence and has done significant pro bono work for various nonprofits.
She has lived and worked in Australia, Belgium, England, New Zealand and Spain and earned a B.A. at American University and an M.B.A. from Thunderbird School of Global Management.