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Stay informed with the latest insights from our FullSurge thought leaders.
The Evolution of Branding in Web 3.0: Insights for Marketers (Part 2)
The Evolution of Branding in Web 3.0: Insights for Marketers (Part 1)
CMOs' Guide to Measuring & Communicating Marketing ROI
From Vision to Reality: Engaging Employees in Your Brand
From Chaos to Cohesion: Unleashing the Power of Brand Consistency
Crafting a Cohesive Brand Strategy to Achieve Your Business Goals
The Key Metrics for Evaluating Your Brand Strategy
7 Ethical Considerations in AI Adoption for Brand Leaders to Consider
From Stagnant to Success: A Look at Brands That Reinvented Themselves
Unlock Meaningful Business Growth: The Power of Brand Purpose
Brand Equity: How to Build a Strong Brand That Customers Love
How 3 B2B Brands Evolved Their Positioning
What's Next? 6 Branding Trends to Watch in 2023
How Businesses Embrace Metaverse Technologies for New Brand Narratives
ESG: Brand Strategy and Positioning Through Greater Societal Purpose
Can a Rebrand Reposition Burger King?
Considering a Rebrand? 9 Important Questions to Consider
The Proliferation of Choice: Why More Options Mean Fewer Sales
Strategically Differentiate Your Brand & Position It for Success
Build a Brand Architecture that Brings Clarity to Your Offerings
7 Best Practices for Attracting (& Retaining) Fiercely Loyal Customers
How to Use Brand Extensions to Grow Your Business
Brand Relevance: How to Connect with Your Customers Successfully
How to Successfully Stretch Your Brand into Gen Z’s Digital World
Why Your Value Proposition is Vital to Your Brand's Ultimate Success
7 Tips For a Successful Rebrand
Is Now the Right Time for a Rebranding? 7 Reasons It Might Be
Use Robust Brand Strategies to Strengthen Your Leadership Role
Why Your Brand Needs a Meaningful Purpose to Resonate with Customers
What is Brand Architecture and Why It Matters
How to Engage Employees in a Manner Consistent with Your Brand
How to Craft a Winning Brand Positioning Statement
How To Create a Unique Online Value Proposition
7 Reasons It Might Be Time to Rebrand Your Business
Brand Growth: 7 Ways to Identify Unmet Customer Needs
Examples of Strong Brand Positioning Strategies and Why they Work
How to Implement an Effective Brand Measurement System
The Two Components of Employee Brand Engagement
Guiding Principles and Considerations for Brand Storytelling
How Differentiation Helps Businesses Overcome a Brand Identity Crisis
What is Brand Architecture and Why Is it Essential for Your Business?
B2B vs. B2C Brand Strategy: Do You Really Know the Differences?
How to Ensure a More Successful Rebranding Strategy for Your Business
Choosing the Right Brand Architecture for Your Business
Three Fundamentals of Purpose-Driven Brands
Can Harley-Davidson Rev Up Its Iconic Brand?
Clearing the Confusion Between Line Extension and Brand Extension
Brand Positioning Guidelines for Business Growth
How Intentional is Your Branding?
Clearing the Confusion Around Brand Measurement
Bringing Brand Stories to Life with Experiential Marketing
Brand Strategy: The Resurgence of Corporate Brand-Building
Brand Portfolio Strategy: How Many Brands Is Too Many?
The 3 Factors That Contribute to Successful Brand Extensions
5 Powerful Ways to Differentiate Your Brand & Beat Your Competition
How to Create a Brand Experience that Drives Customer Engagement
3 Tips for Navigating the Rocky Terrain of the Digital Landscape
How Tesla’s Innovative Business Model Sets the Brand Apart
How to Fine-Tune Your Brand Story After the Pandemic
Brand Strategy's Critical Role in Shaping Digital Strategy & Execution
During a Crisis, Business as Usual is Not an Option
Why Now May Be the Best Time to Rebrand
A Brand New Perspective: Business Unusual
Reframing Your Value Proposition During Times of Crisis
Five Ways to Build Brand Positioning Better in Healthcare
Four Transformative Powers of Brand Storytelling
About Doing the Greater Good vs. Self-Interest
5 Noteworthy Benefits of a Simple and Clear Brand Architecture
Poor Marketing Choices, Not Progress, Make Brands Indistinguishable
5 Benefits of Building and Maintaining A Strong Corporate Brand
How to Foster a Brand-Relevant Relationship with Customers
How Two Fitness Brands Nailed Their Value Proposition
Customer Experience in a World of Brand Monotony
The Corporate Brand—A Powerful Tool to Convey Purpose
Leverage Your Corporate Brand to Communicate Brand Purpose
Manage Your Brand Portfolio Strategy with 4 Key Questions
Brand Differentiation: 3 Tangible Reasons it Pays to Differentiate
3 Brand Experience Campaigns to Keep Customers Coming Back for More
Focusing your Brand Portfolio – Don’t Bite Off More Than You Can Chew
Breaking Down Brand Portfolio Strategy
Why Employee Engagement is Key to Building a Powerful Brand
Brand Extendibility: What Does a Clothing Brand Know About Beer?
How Marketers Have Added to the 'Boring Brand' Syndrome
Why Is It So Important for Brands to Differentiate?
How Has Technology Really Transformed the Brand Landscape?
The Most Successful Brands  Differentiate to Avert Homogeneity
Reasons Relevance Matters in the Most Successful Brand Extensions
Your Solution’s Vital Role in Successful Brand Extension
The Important Role of Demand in Successful Brand Extension
What Is Brand Positioning and Why Is It So Important?
In Support of Diversified Target Audiences
A Modern Approach to Identifying Your Target Market
The Future Is Already Here: AI and Machine Learning
Broken Promises:  When Brands Don’t Deliver What They Promise
Put the Power of Purpose to Work for Your Brand
The Powerful Brand Positioning of an Iconic Car Company
Why Brand Transparency Should Be a Top Priority for Your Organization
Would Customers Agree Your Brand Is Special?
Rebranding Your Business: When It Might Be Time for a Change
5 Brand Metrics to Measure Business Performance
Here’s Why Your Brand Voice Matters
Technology’s Powerful Impact on Today's Branding Strategies
Brand Naming: Do You Need to Change What You Call It?
5 Compelling Reasons Every Brand Should Invest in Storytelling
Rebranding: Start the New Year with a New Brand
Why Getting Emotional with Customers Differentiates Your B2B Brand
3 Ways to Use Artificial Intelligence to Help Your Brand Grow
How to Grow Your Brand with Meaningful Differentiation
How to Ensure Imperatives of a Successful Brand Portfolio
How to Build the Best Brand Positioning in the FinServ Market
Don’t Put the Social Media Cart Before Your Brand Strategy Horse
How to Overcome Dying Brand Loyalty and Win Loyal Customers
Marketing Strategy: How to Craft a Differentiated Value Proposition
Beyond Metrics—Understanding the Vital Importance of Brand Measurement
Is Your Brand Positioning Evolving with Customer Expectations?
Building Brand Trust Through Authenticity on Social Media
Transportation Domination: Uber’s Brand Growth Strategy
The Elusiveness of Effective Brand Differentiation
4 CX Best Practices for a Clear Path to Brand Loyalty
Brand Safety: Do You Know Where Your Ad is Placed?
Brand Differentiation: Once Upon a Story
How Savvy Brands Can Stay Relevant in the Experience Era
Rebranding: How Luxury Brands are Responding to the Millennial Mindset
Building a Successful Integrated Marketing Strategy for B2B Brands
Brand Strategy Tips for Your Digital Transformation
The Value of Influencers in B2B Brand Marketing
Make Personalization a Priority for Meaningful Brand Experiences
Brand Differentiation: 5 Tips To Make Your Brand Stand Out
How to Break Free From ‘Same Here’ Branding Strategies
Internal Branding Strategies to Build Brand Champions
Empowering Employees to Deliver the Brand Experience
Digital Transformation Challenges Hindering Customer Experience
A Blended Chatbot Approach to Brand Experience
Should Your Brand Strategy Include a Bot, or Not?
Brand Engagement: The Evolution of Storytelling’ to ‘Story-living’
10 Fundamentals for Building Strong Brands in the Digital Age
The Truth About Brand Extension into Unlikely Categories
Why So Many Brand Extensions Fail 
Ensure Your Post-M&A Brand Portfolio Strategy Mitigates Risk
Brand Portfolio Strategy for Mergers and Acquisitions
Corporate Branding: Brand Architecture for Post-Merger Identity
Pursuing a Higher Brand Purpose
The Power of a Clearly Articulated Brand Architecture Strategy
Winning Brands Must Dare to be Different
Why is Over-the-Top Content Driving Brand Awareness?
A Closer Look at the Rebranding of Coca-Cola Zero
Can Coach Transform into a Global Lifestyle Brand?
Time for Time Inc. to Rebrand or Reposition, or Both?
Brand Portfolio Strategy: Can HOG and Ducati Live Happily Ever After?
Amazon’s $14 Billion Bet on Omnichannel Retailing
Engineering a Voice to Reflect Your Brand
Improve Your B2B Brand’s Experience with Customer Journey Mapping