Carolyn Crafts

Recent Posts

How Businesses Are Embracing Metaverse Technologies To Create New Brand Narratives

Posted by Carolyn Crafts on January 17, 2023

Metaverse technologies, 3D content, virtual reality (VR), and augmented reality (AR) promise the next level of interaction in the virtual and physical worlds, providing innovative new opportunities and business models. In fact, by 2026, Gartner predicts that 25% of people will engage at least one hour a day in a metaverse for work, shopping, education, social media, and/or entertainment.

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How Brands are Using Artificial Intelligence in Customer Segmentation

Posted by Carolyn Crafts on December 02, 2022

Artificial Intelligence (AI) and machine learning are increasingly becoming more prominent in customer segmentation. By leveraging AI, businesses can analyze large amounts of data about their customers and create personalized experiences tailored to each customer. Through AI-driven segmentation, brands can gain insights into customer behavior, allowing them to target their marketing campaigns effectively. This article will explore how brands use AI in customer segmentation and how it can help grow their business.

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Considering a Rebrand? 9 Important Questions to Consider

Posted by Carolyn Crafts on October 27, 2022

Are you thinking about rebranding your business? It's a big decision and one that shouldn't be made lightly. There are many factors to consider before taking the plunge. Here are nine important questions to ask yourself before embarking on a rebrand.

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