Carolyn Crafts

Recent Posts

The 3 Factors That Contribute to Successful Brand Extensions

Posted by Carolyn Crafts on October 16, 2020

Brands must continually grow to flourish and maintain relevance. One of the most established ways for an existing brand to achieve material growth is through brand extensions. However, many brand strategy owners struggle with how far they can (or should) stretch their brands’ boundaries.

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How to Create a Brand Experience that Drives Customer Engagement

Posted by Carolyn Crafts on September 15, 2020

While the customer experience concept is not new, the dawn of the internet opened the world’s eyes to the importance of the user experience. This spawned a new field with significant influence over how organizations deliver value and interact with customers.

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Topics: Brand Engagement, Brand Engagement Strategy, Digital and Brand Experience

How to Fine-Tune Your Brand Story After the Pandemic

Posted by Carolyn Crafts on July 09, 2020
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