Blog

As a brand or marketing professional, one of the most important aspects of your job is to differentiate your brand from the competition. But companies are not sufficiently differentiating their brands, and consumers have an unprecedented capacity to compare brands and understand just how indistinguishable they are from each other.

Gen Z is the first generation to grow up in a completely digital world of their own making. They've never known a world without smartphones and social media, and they're shaping how we engage with digital products.