Carolyn Crafts

Recent Posts

How to Strategically Differentiate Your Brand & Position It for Success

Posted by Carolyn Crafts on July 12, 2022

As a brand or marketing professional, one of the most important aspects of your job is to differentiate your brand from the competition. But companies are not sufficiently differentiating their brands, and consumers have an unprecedented capacity to compare brands and understand just how indistinguishable they are from each other.

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7 Best Practices for Attracting (& Retaining) Fiercely Loyal Customers

Posted by Carolyn Crafts on June 02, 2022
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How to Successfully Stretch Your Brand into Gen Z’s Digital World

Posted by Carolyn Crafts on April 08, 2022

Gen Z is the first generation to grow up in a completely digital world of their own making. They've never known a world without smartphones and social media, and they're shaping how we engage with digital products.

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