Mitch Duckler

Recent Posts

5 Powerful Ways to Differentiate Your Brand & Beat Your Competition

Posted by Mitch Duckler on September 29, 2020

In the 16th century, Prince William led the Dutch in their rebellion against Spain, then the largest and most powerful empire in the world. Facing a massive army bearing down on his tiny country, Prince William made a bold move: he pulled down several barriers and flooded a large section of the Dutch countryside. The Spanish troops were held up, and the Dutch stood firm and won the war.

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Topics: Customer Experience, Value Proposition, Differentiation Strategy

3 Tips for Navigating the Rocky Terrain of the Digital Landscape

Posted by Mitch Duckler on September 02, 2020

The lines between analog and digital activation are blurring with the increasingly interconnected customer experience physical and digital touchpoints. While customers stroll through a brick-and-mortar store and read point-of-sale material, they could be simultaneously comparing prices and checking reviews on their mobile phones. For customers, there is little regard for the medium through which the brand delivers the experience.

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Topics: Brand Strategy, Brand Positioning, Digital Marketing, Digital Strategy

How Tesla’s Innovative Business Model Sets the Brand Apart

Posted by Mitch Duckler on July 31, 2020
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Topics: Brand Strategy, Brand Engagement, Messaging

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