Now that organizations of all sizes and types are leveraging social media to build brand awareness, nurture prospects, promote thought leadership and credibility, it’s harder to build authentic relationships that differentiate your brand.
When it comes to digital transformation, change is constant, and it’s evolving faster than ever. The world has become far more digital, consumer expectations have changed dramatically in recent years, and so much more is technically possible today than even just five years ago. You can't read an article or go to a conference without getting an earful on the subject.
Artificial intelligence (AI) may indeed be the future of customer experience. But AI empowers us rather than threatens us with obsolescence; it’s clear that human support will remain vital to its success. In the first of this two-part series, we explored why chatbots are becoming the norm and the core considerations for brands when deciding on a chatbot strategy.