Mitch Duckler

Recent Posts

How to Build a Brand Architecture that Brings Clarity to Your Offerings

Posted by Mitch Duckler on June 23, 2022

Brand and marketing professionals are constantly looking for ways to bring clarity to their product and service offerings. The best way to start is by creating a well-designed brand architecture framework to help you organize your offerings, clearly communicate your brand's identity, and make it easier for customers to understand your product line(s).

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How to Use Brand Extensions to Grow Your Business

Posted by Mitch Duckler on June 01, 2022

In its simplest form, a brand extension is when a company uses its existing name to launch or promote a new product or new product category. The formula is: Brand name + (new) product = brand extension.

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Brand Relevance: How to Connect with Your Customers Successfully

Posted by Mitch Duckler on April 26, 2022

Most marketers understand the importance of staying relevant to their customers. However, achieving and maintaining relevance is not always easy. To succeed, brands need to connect with their customers in a way that is meaningful to them. This means understanding what matters to your customers and delivering messaging that resonates with them.

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