Mitch Duckler

Recent Posts

What's Next? 6 Branding Trends to Watch in 2023

Posted by Mitch Duckler on February 02, 2023

As we move through 2023, It's safe to say that this past year has brought massive disruption across nearly every industry in one way or another—but with any upheaval comes opportunity and innovation.

For brands, the coming year offers a chance to make meaningful connections with consumers, pivot around new customer behaviors and expectations, and build resilient foundations that can help them weather whatever comes their way.

This post will look at five important 2023 branding trends that marketers and brand professionals should keep an eye on.

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ESG: Brand Strategy and Positioning Through Greater Societal Purpose

Posted by Mitch Duckler on December 12, 2022

Environmental, Social, and Governance (ESG) considerations in today's global market are increasingly important for businesses. ESG focuses on a company's commitment to sustainable practices, social responsibility, and corporate governance.

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Topics: Brand Positioning

Can a Rebrand Reposition Burger King?

Posted by Mitch Duckler on November 16, 2022


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Topics: Brand Repositioning, Rebranding

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