Mitch Duckler

Recent Posts

Customer Experience in a World of Brand Monotony

Posted by Mitch Duckler on December 31, 2019

 

Read More

Topics: Brand Positioning, Brand Experience, Differentiation Strategy

Manage Your Brand Portfolio Strategy with 4 Key Questions

Posted by Mitch Duckler on November 25, 2019

The specific components of a comprehensive brand portfolio strategy vary based on the company in question and the nature of its business. However, brand strategists agree, most portfolios should (at minimum) address the four key questions outlined and discussed in this post.

Read More

Topics: Brand Portfolio Strategy, Brand Portfolio

3 Brand Experience Campaigns to Keep Customers Coming Back for More

Posted by Mitch Duckler on November 04, 2019

The world is growing increasingly complex and fast-paced. Technological advancements enable more and more brands to get the basics right. Copying is becoming increasingly easy as the sameness of more products and services makes differentiation more difficult. In the age of the customer, brand leaders have a steep hill to climb in building their brands with distracted, empowered consumers. Fortunately, brand-inspired customer experiences can help mitigate these effects. In this new era, brand marketers must shift from a company-centric approach of managing brand as an asset to a customer-obsessed one of creating a resonant brand experience. 

Read More

Topics: Brand Storytelling, Brand Differentiation, Brand Experience

Ready for your brand to be truly indispensable? We’re here to help you build one the world can’t live without.

CONTACT US