Because financial institutions are known for offering a similar range of services, customers typically have little, if any, point of differentiation when choosing whom to give their business to, begging the questions:
Recent CMO Survey results indicate that the top use of social media by companies is for brand awareness and brand building. Building a successful social media strategy starts with gaining a better understanding of overall branding. Having a strong foundation in branding will point your social media activities in the right direction for the business.
