The phrase “A rose by any other name” was coined by William Shakespeare in Act-II, Scene-II of Romeo and Juliet. Juliet says “What’s in a name? That which we call a rose, by any other name, would smell as sweet” in reference to her family, and the family name of Romeo. In essence, she says a name cannot affect what something actually is. This line is, in reality, very profound, suggesting that a name is just a label to differentiate and distinguish one thing from another.
Because TV spots and other forms of traditional advertising are no longer the primary medium to reach consumers, marketers are being challenged to craft a bigger story. In the past, a commercial could easily provide a 20 to 45-second narrative. Today, you need to showcase a cohesive brand personality, across multiple forms of social media, in ads, and on your website.
Saying goodbye to 2018 and welcoming 2019 is a good time for a fresh start. This typically involves new year’s resolutions or new goals, but it can also include a rebrand. The onset of the new year is the perfect time to give your brand a refresh.