Case Studies

Flying High...

Segmenting the air travel market

Beyond Marketing… a Content STRATEGY

Developing a Content Strategy for a Management Consulting Firm

Differentiating Property Management

Developing a branded service offer to delight tenants and drive business

Lifting Global Spirits…

Defining a brand portfolio strategy for a premium spirits company

1 + 2 + C =

Developing a value proposition to focus a diversified healthcare services business

Making a Master Brand Work for Different Audiences

Developing audience-specific value propositions for a complex medical association

Unleashing a Well-Kept Secret…

Developing a compelling and unique corporate value proposition

What’s My Motivation?...

Architecting a value proposition and go-to-market strategy for a B2B company

Defining Massively Complex Customers...

Segmenting the healthcare provider landscape to focus a new account-based model

Picture This…

Developing a segmentation framework and targeting strategy for an entertainment company