Can customers identify your brand if you remove its name from packaging, advertising or another type of marketing? If not, your brand might be dispensable—and that’s not a good thing.
Brands are among a company’s most valuable assets, and they’re more than just a logo or tagline. This book explains how to strengthen your brand to increase market share, command premium pricing and enhance profit margins.
Move Your Brand from Indistinguishable to Indispensable featuring Mitch DucklerBrand Focus, hosted by Antoine Woods, Jr.