Brand extension is a must for businesses looking to achieve sustainable growth. However, between the competitiveness of today’s market and some common misconceptions about extending product lines, a staggering 84% of brand extensions fail.

In 7 Reasons Why Brand Extensions Fail, you’ll learn the major pitfalls you need to avoid for predictable and profitable outcomes. This tip sheet offers data and extensive examples to provide a roadmap for extending your brand, covering topics that include:

  • How niche is too niche when it comes to identifying unmet customer needs
  • What consumers expect when considering your brand’s relevance and credibility
  • Why differentiating your solution can be more complex than you think

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Learn the Seven Pitfalls of Brand Extension