In 7 Reasons Why Brand Extensions Fail, you’ll learn the major pitfalls you need to avoid for predictable and profitable outcomes. This tip sheet offers data and extensive examples to provide a roadmap for extending your brand, covering topics that include:
- How niche is too niche when it comes to identifying unmet customer needs
- What consumers expect when considering your brand’s relevance and credibility
- Why differentiating your solution can be more complex than you think
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