In today’s increasingly crowded and hyper-competitive business landscape, the pervasive problem of brand monotony has presented many brands with a crisis of identity. While successful differentiation is crucial for sustainable growth, breaking away from the trend of indistinguishability can be easier said than done.

To help guide brands on their journey from invisible to invaluable, we’ve crafted a comprehensive and compelling set of chapter summaries from the Amazon bestselling book, The Indispensable Brand. The Indispensable Brand leverages FullSurge Managing Partner Mitch Duckler’s nearly 30 years of experience in brand strategy and consulting to offer an essential guide for businesses.

The series contains ten extensively researched and example-rich e-books, covering core strategic pillars of branding, including:

  • Brand Positioning
  • Brand Architecture
  • Brand Experience
  • Brand Extension
  • Brand Story
  • Brands in an Era of Digital Activation
  • Brand-Building in B2B
  • Corporate Branding
  • Employee Brand Engagement
  • Brand Measurement and Marketing Accountability

Fill out the form to get a crash course in building a brand the world can’t live without.

Gain access to all ten chapter summaries of The Indispensable Brand