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How B2B Marketers Should Approach Targeting
Why establishing who your brand will target in terms of organizations is dangerous.
B2B Brand Promise: Rational Versus Emotional
The reasons B2B buying is even more personal than B2C buying.
5 Ways the Nature of B2B Affects Brand Strategy
Understand the nuances of the ever-evolving B2B landscape to create a brand strategy that speaks directly to your customers' needs.