Carolyn Crafts

Partner

ccrafts@fullsurge.com

Carolyn-Crafts

Carolyn has more than 25 years’ experience in corporate marketing and brand strategy, and a passion for uncovering market and consumer insights and translating them into effective brand, digital and communications strategies for clients.

Carolyn began working with FullSurge in 2018.  Before that, she was VP of Marketing for Entertainment Cruises, where she drove digital engagement, developed brand communication and content strategies, conducted market research, gathered guest insights, led in-house creative development and coordinated media. 

Prior to that, she was Chief Marketing Officer at Cars.com, an advertising-supported online destination for car buyers, where she led all marketing functions and new business and growth strategies for over eight years. While there, she led the company’s first-ever equity investment in a partner to expand the brand platform and develop product adjacencies. She also oversaw five consecutive Super Bowl advertising campaigns, earning the company a Gold Effie award. 

Before Cars.com, she spent more than 15 years in a variety of corporate marketing, strategy and digital roles at Tribune Company. She began her career as a media buyer for Foote, Cone & Belding (FCB) Advertising—one of the largest global advertising agency networks. 

Carolyn received a B.A. from the University of Michigan in English and economics and an M.B.A. from the Kellogg School of Management at Northwestern University with concentrations in marketing and finance.

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