Don’t Put the Social Media Cart Before Your Brand Strategy Horse

Posted by Mitch Duckler on September 27, 2018

Recent CMO Survey results indicate that the top use of social media by companies is for brand awareness and brand building. Building a successful social media strategy starts with gaining a better understanding of overall branding. Having a strong foundation in branding will point your social media activities in the right direction for the business.

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Topics: Brand Strategy, Brand Awareness, Brand Differentiation

Brand Differentiation: 5 Tips To Make Your Brand Stand Out

Posted by Mitch Duckler on May 22, 2018

 

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. It seems every time one company discovers something that works well, others race to copy the idea. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands.

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Topics: Brand Strategy, Brand Awareness, Brand Differentiation

Empowering Employees to Deliver the Brand Experience

Posted by Mitch Duckler on April 16, 2018

Now that organizations of all sizes and types are leveraging social media to build brand awareness, nurture prospects, promote thought leadership and credibility, it’s harder to build authentic relationships that differentiate your brand. 

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Topics: Brand Strategy, Brand Awareness, Brand Image

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