While the customer experience concept is not new, the dawn of the internet opened the world’s eyes to the importance of the user experience. This spawned a new field with significant influence over how organizations deliver value and interact with customers.
How to Create a Brand Experience that Drives Customer Engagement
Posted by
Carolyn Crafts on September 15, 2020
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Topics: Brand Engagement, Brand Engagement Strategy, Digital and Brand Experience
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Topics: Brand Strategy, Brand Engagement, Messaging
Why Employee Engagement is Key to Building a Powerful Brand
Posted by
Mitch Duckler on August 22, 2019
Once upon a time, in a land not so far away, visiting a chain bookstore meant having the chance to chat with an associate that could actually talk to you about the books on the shelves. Some stores even tested newly hired staff on their literary knowledge to make sure they could manage customer questions. Recent years, however, have seen working at a big box bookstore become more of an ordinary retail job than a reader’s dream job.
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Topics: Brand Strategy, Brand Engagement
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