How to Create a Brand Experience that Drives Customer Engagement

Posted by Carolyn Crafts on September 15, 2020

While the customer experience concept is not new, the dawn of the internet opened the world’s eyes to the importance of the user experience. This spawned a new field with significant influence over how organizations deliver value and interact with customers.

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Topics: Brand Engagement, Brand Engagement Strategy, Digital and Brand Experience

Should Your Brand Strategy Include a Bot, or Not?

Posted by Mitch Duckler on March 15, 2018

More and more, as customers increase their expectations of brands, they will continue to demand faster responses. Gone are the days when brands had the luxury of waiting a day to respond to an email. In reality, the majority of consumers expect responses to their inquiries in under 10 minutes—across all channels.

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Topics: Brand Strategy, Customer Experience, Brand Engagement Strategy

A Sound Brand Engagement Strategy Fosters Brand Growth and Affinity

Posted by Michael Million on October 09, 2017

In today’s always-on world, customers expect brands to anticipate and meet their needs in real time. Brand engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. The best brands create positive experiences–both live and online–for their audiences. But today’s audiences have higher expectations for engagement, interaction and personal benefit. 

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Topics: Brand Architecture Strategy, Brand Extension Strategy, Brand Engagement Strategy

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