Bringing Brand Stories to Life with Experiential Marketing

Posted by Mitch Duckler on November 27, 2020
 
Mastercard: From Telling Stories to Tasting Them

Mastercard seeks to build out a “brand DNA” that customers can see, hear, and now taste. CMO, Raja Rajamanner’s marketing team has been busy making some bold moves.

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Topics: Digital and Brand Experience, Brand Experience

How to Foster a Brand-Relevant Relationship with Customers

Posted by Mitch Duckler on January 21, 2020

Consumers increasingly expect more from today’s brands, and the implications of falling from the top spots in a category can be substantial. Beyond merely transacting, brands need to form an emotional connection with customers. Technological advances in general—and the internet and social media in particular—have made it easier than ever for brands to form meaningful relationships with customers.

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Topics: Brand Positioning, Brand Experience

Customer Experience in a World of Brand Monotony

Posted by Mitch Duckler on December 31, 2019

 

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Topics: Brand Positioning, Brand Experience, Differentiation Strategy

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