0 Comments Click here to read/write comments
Topics: Brand Strategy, Brand Extension, Brand Extension Strategy
Some of the most meaningful, transformational brand extensions came to fruition as a result of companies tapping into intangible yet salient aspects of their brand positioning. Like many other components of branding and brand strategy, successful extensions first require a shift in mindset.
0 Comments Click here to read/write comments
Topics: Brand Positioning, Brand Extension, Brand Extension Strategy, Brand Strategy Consulting
A brand extension, simply put, is when a brand moves into a new product category while still competing in its original category. Brand extensions can benefit the parent brand in several ways, including:
0 Comments Click here to read/write comments
Topics: Brand Strategy, Brand Extension, Brand Extendibility, Brand Strategy Consulting
