Clearing the Confusion Between Line Extension and Brand Extension
Posted by
Mitch Duckler on February 01, 2021
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Topics: Brand Strategy, Brand Extension, Brand Extension Strategy
Brand Extendibility: What Does a Clothing Brand Know About Beer?
Posted by
Mitch Duckler on August 05, 2019
Some of the most meaningful, transformational brand extensions came to fruition as a result of companies tapping into intangible yet salient aspects of their brand positioning. Like many other components of branding and brand strategy, successful extensions first require a shift in mindset.
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Topics: Brand Positioning, Brand Extension, Brand Extension Strategy, Brand Strategy Consulting
Reasons Relevance Matters in the Most Successful Brand Extensions
Posted by
Carolyn Crafts on June 12, 2019
A brand extension, simply put, is when a brand moves into a new product category while still competing in its original category. Brand extensions can benefit the parent brand in several ways, including:
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Topics: Brand Strategy, Brand Extension, Brand Extendibility, Brand Strategy Consulting
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