Clearing the Confusion Between Line Extension and Brand Extension

Posted by Mitch Duckler on February 01, 2021
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Topics: Brand Strategy, Brand Extension, Brand Extension Strategy

Brand Extendibility: What Does a Clothing Brand Know About Beer?

Posted by Mitch Duckler on August 05, 2019

Some of the most meaningful, transformational brand extensions came to fruition as a result of companies tapping into intangible yet salient aspects of their brand positioning. Like many other components of branding and brand strategy, successful extensions first require a shift in mindset.

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Topics: Brand Positioning, Brand Extension, Brand Extension Strategy, Brand Strategy Consulting

Reasons Relevance Matters in the Most Successful Brand Extensions

Posted by Carolyn Crafts on June 12, 2019

A brand extension, simply put, is when a brand moves into a new product category while still competing in its original category. Brand extensions can benefit the parent brand in several ways, including:

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Topics: Brand Strategy, Brand Extension, Brand Extendibility, Brand Strategy Consulting

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