Clearing the Confusion Between Line Extension and Brand Extension

Posted by Mitch Duckler on February 01, 2021
Read More

Topics: Brand Strategy, Brand Extension, Brand Extension Strategy

Brand Extendibility: What Does a Clothing Brand Know About Beer?

Posted by Mitch Duckler on August 05, 2019

Some of the most meaningful, transformational brand extensions came to fruition as a result of companies tapping into intangible yet salient aspects of their brand positioning. Like many other components of branding and brand strategy, successful extensions first require a shift in mindset.

Read More

Topics: Brand Positioning, Brand Extension, Brand Extension Strategy, Brand Strategy Consulting

The Most Successful Brands  Differentiate to Avert Homogeneity

Posted by Mitch Duckler on June 26, 2019

Is your brand positioned in consumers’ minds against competitors in a meaningful way? Today, too many brand strategies lack strategic differentiation. Instead, they fall back on traditional differentiators like price points, product features, and customer service. Brands that rely on such ho-hum differentiators lose in the long run for three reasons:

Read More

Topics: Brand Positioning, Customer Experience, Brand Extension Strategy, Brand Strategy Consulting, Brand Differentiation

Ready for your brand to be truly indispensable? We’re here to help you build one the world can’t live without.

CONTACT US