Brand Naming: Do You Need to Change What You Call It?

Posted by Mitch Duckler on January 16, 2019

The phrase “A rose by any other name” was coined by William Shakespeare in Act-II, Scene-II of Romeo and Juliet. Juliet says “What’s in a name? That which we call a rose, by any other name, would smell as sweet” in reference to her family, and the family name of Romeo. In essence, she says a name cannot affect what something actually is. This line is, in reality, very profound, suggesting that a name is just a label to differentiate and distinguish one thing from another.

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Topics: Brand Repositioning, Brand Name, Brand Strategy Consulting

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