Manage Your Brand Portfolio Strategy with 4 Key Questions

Posted by Mitch Duckler on November 25, 2019

The specific components of a comprehensive brand portfolio strategy vary based on the company in question and the nature of its business. However, brand strategists agree, most portfolios should (at minimum) address the four key questions outlined and discussed in this post.

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Topics: Brand Portfolio Strategy, Brand Portfolio

Brand Portfolio Strategy: Can HOG and Ducati Live Happily Ever After?

Posted by Mitch Duckler on July 05, 2017

Rumor has it that American iconic motorcycle maker Harley-Davidson might be looking to court Italian rival Ducati in the not-so-distant future. The potential $1.67 billion deal would bring together two of the most famous brands in motorcycling.

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Topics: Brand Strategy, Brand Portfolio Strategy, Brand Portfolio

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