The specific components of a comprehensive brand portfolio strategy vary based on the company in question and the nature of its business. However, brand strategists agree, most portfolios should (at minimum) address the four key questions outlined and discussed in this post.

Rumor has it that American iconic motorcycle maker Harley-Davidson might be looking to court Italian rival Ducati in the not-so-distant future. The potential $1.67 billion deal would bring together two of the most famous brands in motorcycling.