ESG: Brand Strategy and Positioning Through Greater Societal Purpose

Posted by Mitch Duckler on December 12, 2022

Environmental, Social, and Governance (ESG) considerations in today's global market are increasingly important for businesses. ESG focuses on a company's commitment to sustainable practices, social responsibility, and corporate governance.

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Topics: Brand Positioning

3 Tips for Navigating the Rocky Terrain of the Digital Landscape

Posted by Mitch Duckler on September 02, 2020

The lines between analog and digital activation are blurring with the increasingly interconnected customer experience physical and digital touchpoints. While customers stroll through a brick-and-mortar store and read point-of-sale material, they could be simultaneously comparing prices and checking reviews on their mobile phones. For customers, there is little regard for the medium through which the brand delivers the experience.

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Topics: Brand Strategy, Brand Positioning, Digital Marketing, Digital Strategy

Five Ways to Build Brand Positioning Better in Healthcare

Posted by Mitch Duckler on April 20, 2020

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Topics: Brand Strategy, Brand Positioning, Brand Strategy Consulting, Branding

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