Five Ways to Build Brand Positioning Better in Healthcare

Posted by Mitch Duckler on April 20, 2020

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Topics: Brand Strategy, Brand Positioning, Brand Strategy Consulting, Branding

How to Foster a Brand-Relevant Relationship with Customers

Posted by Mitch Duckler on January 21, 2020

Consumers increasingly expect more from today’s brands, and the implications of falling from the top spots in a category can be substantial. Beyond merely transacting, brands need to form an emotional connection with customers. Technological advances in general—and the internet and social media in particular—have made it easier than ever for brands to form meaningful relationships with customers.

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Topics: Brand Positioning, Brand Experience

Customer Experience in a World of Brand Monotony

Posted by Mitch Duckler on December 31, 2019

 

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Topics: Brand Positioning, Brand Experience, Differentiation Strategy

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