3 Tips for Navigating the Rocky Terrain of the Digital Landscape

Posted by Mitch Duckler on September 02, 2020

The lines between analog and digital activation are blurring with the increasingly interconnected customer experience physical and digital touchpoints. While customers stroll through a brick-and-mortar store and read point-of-sale material, they could be simultaneously comparing prices and checking reviews on their mobile phones. For customers, there is little regard for the medium through which the brand delivers the experience.

Read More

Topics: Brand Strategy, Brand Positioning, Digital Marketing, Digital Strategy

Five Ways to Build Brand Positioning Better in Healthcare

Posted by Mitch Duckler on April 20, 2020

Read More

Topics: Brand Strategy, Brand Positioning, Brand Strategy Consulting, Branding

How to Foster a Brand-Relevant Relationship with Customers

Posted by Mitch Duckler on January 21, 2020

Consumers increasingly expect more from today’s brands, and the implications of falling from the top spots in a category can be substantial. Beyond merely transacting, brands need to form an emotional connection with customers. Technological advances in general—and the internet and social media in particular—have made it easier than ever for brands to form meaningful relationships with customers.

Read More

Topics: Brand Positioning, Brand Experience

Ready for your brand to be truly indispensable? We’re here to help you build one the world can’t live without.

CONTACT US