The phrase “A rose by any other name” was coined by William Shakespeare in Act-II, Scene-II of Romeo and Juliet. Juliet says “What’s in a name? That which we call a rose, by any other name, would smell as sweet” in reference to her family, and the family name of Romeo. In essence, she says a name cannot affect what something actually is. This line is, in reality, very profound, suggesting that a name is just a label to differentiate and distinguish one thing from another.
0 Comments Click here to read/write comments
Topics: Brand Repositioning, Brand Name, Brand Strategy Consulting
Time Inc. could be soon known by another name. The 94-year old iconic New York City-based media giant is looking to rebrand to show its marketing and business partners how it has become a “multi-platform consumer media company.”
0 Comments Click here to read/write comments
Topics: Brand Strategy, Brand Value Proposition, Brand Repositioning
